30+second+commercial

30 Second Commercial

Modern advertisements seem habitually employ the following 15 techniques in their everyday appearances on T.V. and in magazines. These tools are very basic techniques devised some time ago.

1Emotion Companies can achieve this method in a number of ways, such using an important social figure (i.e Terry Fox) that evokes emotion, or using particularly moving music put to a heart-wrenching video of diseased children. This technique, if used right, is certain to ensnare the hearts and minds of the audience.

2Benefit Nothing better than personal gain/benefit to motivate potential customers to purchase a product. Ads employing this technique typically contain AWESOME things that are simply too AMAZING to not buy. Even if the things aren't awesome, the method of, "no, it IS awesome and you will be happier because of it" as a way with many a capitalist in todays society.

3Problem/Solution By presenting common conundrums and problems advertisements immediately achieve a sense of connectedness from audience members who have encountered similar problems. By presenting an easy, convenient solution, companies are able to directly demonstrate the effectiveness of their product to the empathetic observers of shown dilemma.

4Dramatic conflict The use of a conflict to peak interest and to arouse energy concerning the advertisement. Examples of this include, to women racing to reach the on sale item first.

5Sex Almost all humans interest and attention is naturally peaked by this phenomena. It is a very useful tool, prominent everywhere in modern culture.

6Interesting Ccharacter Creating a campaign character is a great tool to employ. They provide customers with a subconscious feeling of familiarity and comfort; the smiling face of Ronald McDonald, for example. Another way of approaching the intersting character technique is demonstrated in the following video. It is pretty self explanatory but basically, this man is the man you could smell like.media type="youtube" key="owGykVbfgUE" height="390" width="640"

7Personification Giving a human face to a product, or personifying something associated with the product. Useful for advertising because it allows for a great expansion of the possible scenarios in which, say, a dustmite, could find himself in.

8Exaggeration Used when companies really want to enunciate a certain aspect of their product. It is used as a boast, which inevitably attracts attention and therefore success. A prime example of this, media type="youtube" key="rSaaV5LeQEY" height="390" width="480"

<span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">9Demographic positioning <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">By appealing to a specific demographic (i.e people segregated by race, age, gender, geographical location, past time activities, hobbies, physical condition, financial situation, etc.) companies can induce emotional "bonds" or "attachments" from a select type of person. i.e. <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">media type="youtube" key="Xk9JwV8sZTs" height="390" width="480"

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<span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">10Symbolic expressions <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: large; line-height: 27px;">The use of symbolism is a lesser seen concept in commercials, but more relevant and still a by-product of symbolic expressions, metaphors! Metaphors are often used in the following ways; demonstration of a pleasurable experience (the sensation of silk running across bare skin) succeeded by another experience that would be similar in experience to the first (the experience of a moisturizing cream), or vice versa. An example of this type of symbolistic metaphor, <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: large; line-height: 27px;">media type="youtube" key="AK_TsZxibiM" height="390" width="640"

<span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">reasons why <span style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 14px; line-height: 18px;">When companies provide potential customers with the reasons why their product should be purchased. A good use of statistics and comparisons is common in these types of commercials. Example;

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